How do I find investors?

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How do I find investors?

Your startup funding is lagging. Here is why.

find investors

Rather than building up your business brick by brick, having investors involved in can see your business rapidly expand. There are two main categories of investors who could fund your business. Angel investors invest their own money and resources usually at the beginning of a business expecting a high profit in return. Hence they would expect your business to be a legitimate one. Venture capitalists invest when the business is heading towards a riskier state where they would achieve this by using funds rather than using own money and resources. Hence they would usually invest in already established businesses and would invest more and expect more than angel investors.

There are many way you can attract investors to your business venture. Online fundraising platforms are current the most popular way of gaining attention of the investors. They usually do this by giving loans, donations or crowdfunding portals. To promote your business venture you could also partake in events where investors congregate and you can also share your ideas,plans and early success in social media, emails or blogs as well. In small scale businesses involving your family and friends and using equity crowdfunding methods is prudent than expecting angel investors.

But before all of this it’s vital to to familiarize yourself with debts, equity financing and legal aspects of your business. This can be done very well with networking with investment clubs, financial advisors and business groups. Having a sound business plan with a unique product and experienced management team with successful product execution is vital to attract investors to your business venture. You also shouldn’t get discouraged because you couldn’t find investors to fund in your business venture. Convincing investors is not easy as they would always expect what they will get in return for what they are funding. You should keep on trying to build your brand and voice of your business with arranging continuous meetings with them and eventually an opportunity will come where a suitable investor could fund your business.[1]


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